Challenge:
National Parks Adventure is a short documentary made to give viewers a guide to US national parks. It offers not only a sweeping overview of the national parks' history, but is equal parts adrenaline-pumping odyssey and soulful reflection on what the wilderness means to us all.
The National Parks Adventure Media Campaign aimed to generate awareness and create buzz around the film’s release.
Drive traffic to the National Parks Adventure channel on Youku for Video Viewership from June, 22, 2017 through June 30, 2017.
Strategy:
Used paid video feeds ads, fans headline ads, and KOL posts on Toutiao and Weibo platforms to optimize media buy and effectively reach our target audience.
